Headshot of Pate

Pate Hubbard

Data Analytics · Product Management

About

I build analytics products.

I work across analytics from the data layer all the way to the UI. I shape data models, build ETL pipelines, and create table schemas. I work with engineers to define metric calculations and the business logic behind them. I have strong opinions about data visualizations and will happily go deep into the weeds on UI.

At Open Architects, my focus is turning raw data into polished products that people who aren't analysts can open every day, understand quickly, and act on. I care about how the data is structured, how the metrics are defined, and how the final product looks and feels.

I'm a tinkerer by nature and an intense learner. If I'm not building something at work, I'm probably building something on a weekend just to learn how it works. Outside of that, you'll find me reading, spending time with my family, and cheering on the Arkansas Razorbacks.

What I Do

Product strategy and delivery

I set product direction and help turn it into something the team can actually ship. That means deciding what to build, what to leave alone, how products should fit together, and how to respond to customer feedback and changes in the market. I work closely with engineers, designers, and leadership from the initial idea through release.

Data and analytics

I work across the data stack, from table schemas and ETL pipelines to the models that power the product. I work with engineers to define how metrics are calculated and the business logic behind them. I'm comfortable getting into the SQL and data pipeline details when that's what it takes to make an analytics product work correctly.

Data visualization and UI

I care a lot about design. I think carefully about chart choice, visual hierarchy, layout, interaction, and the small details that make an interface feel polished. I like getting deep into the UI and working through what belongs on screen, how it should be presented, and how the pieces fit together.

Customer and domain research

I spend a lot of time talking to customers and learning how they actually work. Those conversations help me understand the problems behind a request and figure out what the product should do. I'm happy to get deep into a domain before deciding how we should build for it.

Still hands-on in SQL, Python, BigQuery, and Power BI. My AI of choice varies depending on which model's clichés I've gotten sick of that week.

Experience

Director of Product

Open Architects
2022 - Present
  • Own product direction across three product lines, deciding what to build, what to sunset, and how the products should evolve together.
  • Architect and design products from concept through launch, making day-to-day decisions about workflows, interactions, information architecture, and the details of the user experience.
  • Work directly with engineering across the data stack, from BigQuery schemas and data pipelines to SQL metric calculations and the business logic behind them.
  • Partner closely with company leadership, design, engineering, and customers to shape product strategy, validate ideas, and turn ambiguous problems into products the team can ship.

Data Analyst

Homeschool Spanish Academy
2019 - 2022
  • Created & maintained company's data-driven internal reports & dashboards.
  • Managed the company's data warehouse and custom-built ELT processes using Python, SQL, and dbt.
  • Managed all new development projects with the programming team in accordance with SCRUM principles.

Commonplace Book

My digital commonplace book is a tool I built to store all my favorite quotes I find while reading.

If more of us valued food and cheer and song above hoarded gold, it would be a merrier world.
J. R. R. Tolkien The Hobbit
The mark of whether you are made for a task is not whether you love it but whether you can handle the pain of the task easier than most people.
James Clear Atomic Habits
I have never understood why people who can swallow the enormous improbability of a personal God boggle at a personal Devil. I can imagine that if there existed a God who loved, the devil would be driven to destroy even the weakest, the most faulty imitation of that love. Wouldn't he be afraid that the habit of love might grow, and wouldn't he try to trap us all into being traitors, into helping him extinguish love? If there is a God who uses us and makes his saints out of such material as we are, the devil too may have his ambitions; he may dream of training even such a person as myself, even poor Parkis, into being his saints, ready with borrowed fanaticism to destroy love wherever we find it.
Graham Greene The End of the Affair
You can take a perfectly sensible intervention, like, a glass of water and an exercise break, but add nonsense, make it sound more technical, and make yourself sound clever. This will enhance the placebo affect, but you might also wonder whether the primary goal is something more cynical and lucrative: to make common sense copyrightable, unique, and owned.
Ben Goldacre Bad Science
Somehow he gets thoughtful, sitting by himself so much, and thinks the strangest things you ever heard. He told me, coming home, that he hoped the people saw him in the church, because he was a cripple, and it might be pleasant to them to remember upon Christmas Day, who made lame beggars walk, and blind men see.
Charles Dickens A Christmas Carol
For grown-up people are not strong enough to exult in monotony. But perhaps God is strong enough to exult in monotony. It is possible that God says every morning, "Do it again" to the sun; and every evening, "Do it again" to the moon. It may not be automatic necessity that makes all daisies alike; it may be that God makes every daisy separately, but has never got tired of making them. It may be that He has the eternal appetite of infancy; for we have sinned and grown old, and our Father is younger than we.
G. K. Chesterton Orthodoxy

Bookshelf

I’ve been a huge book nerd since I was a kid. Here are a few of my favorites.